V1

V1

V1

Mobile App

Mobile App

Mobile App

V1 Home page with the top componnet and slider about the Royal family + A picture of the video player in V1
V1 Home page with the top componnet and slider about the Royal family + A picture of the video player in V1
V1 Home page with the top componnet and slider about the Royal family + A picture of the video player in V1

About the project

About the
project

In the past few years, social media has become the leading app for consuming content and news about what is happening worldwide, especially for young people. At Keshet Digital, we want to create something new for the young generation: an app that combines social media's fun and ease with good, trustworthy content that only Keshet and N12 can do.

In the past few years, social media has become the leading app for consuming content and news about what is happening worldwide, especially for young people. At Keshet Digital, we want to create something new for the young generation: an app that combines social media's fun and ease with good, trustworthy content that only Keshet and N12 can do.

In the past few years, social media has become the leading app for consuming content and news about what is happening worldwide, especially for young people. At Keshet Digital, we want to create something new for the young generation: an app that combines social media's fun and ease with good, trustworthy content that only Keshet and N12 can do.

V1 is a short-form video app for news, such as celebs, food, tech, and more. It's like TikTok, but only for news. The only thing here is that our experienced news reporter creates the videos rather than the users. In addition, the team wants to make this app look very different from other apps. We created a tabloid design with pretty short titles, so the videos will tell the whole story. As a UX Designer, I was responsible for the entire user experience in this app. In just 4 months, the app got 1 million downloads on the app stores and 100K daily users!

V1 is a short-form video app for news, such as celebs, food, tech, and more. It's like TikTok, but only for news. The only thing here is that our experienced news reporter creates the videos rather than the users. In addition, the team wants to make this app look very different from other apps. We created a tabloid design with pretty short titles, so the videos will tell the whole story. As a UX Designer, I was responsible for the entire user experience in this app. In just 4 months, the app got 1 million downloads on the app stores and 100K daily users!

V1 is a short-form video app for news, such as celebs, food, tech, and more. It's like TikTok, but only for news. The only thing here is that our experienced news reporter creates the videos rather than the users. In addition, the team wants to make this app look very different from other apps. We created a tabloid design with pretty short titles, so the videos will tell the whole story. As a UX Designer, I was responsible for the entire user experience in this app. In just 4 months, the app got 1 million downloads on the app stores and 100K daily users!

Player wireframes in Figma
Player wireframes in Figma
Player wireframes in Figma
Player wireframes in Figma

Tech Stack

Figma

Design Tool

ProtoPie

Prototype software

Tech Stack

Figma

Design Tool

ProtoPie

Prototype software

Tech Stack

Figma

Design Tool

ProtoPie

Prototype software

Tech Stack

Figma

Design Tool

ProtoPie

Prototype software

Created

Created

2024

To The App

To The App

V1 Home page first view
V1 Home page first view
V1 Home page first view
V1 Home page first view

Process

Process

The Research and Design process

We had little time to work on this project (only 4 months). In the beginning, I researched different kinds of layouts. Most apps look the same, so we design wireframes like traditional ones. At some point, we saw a reference that was very unique and very unpopular. The management liked this reference, so we had to go with it—a tabloid design like a newspaper with big images and big and concise titles. In the meantime, I designed the player - the heart of the app. The player is similar to what we know from TikTok and Instagram reels. Based on research that Bezeq did about internet consumption, most of our target audience (20-40) use Instagram reels, so we did the behavior like Instagram.

User Testing

I created a prototype of the app that includes the home page and 9 different video feeds. We tested the app on 16 participants aged 18-35. Most comments were on a very big and confusing home page, with unexpected big titles. The player worked very well and more (I can tell more in a private meeting). We made many changes after the user testing but still had the tabloid design.

The Research and Design process

We had little time to work on this project (only 4 months). In the beginning, I researched different kinds of layouts. Most apps look the same, so we design wireframes like traditional ones. At some point, we saw a reference that was very unique and very unpopular. The management liked this reference, so we had to go with it—a tabloid design like a newspaper with big images and big and concise titles. In the meantime, I designed the player - the heart of the app. The player is similar to what we know from TikTok and Instagram reels. Based on research that Bezeq did about internet consumption, most of our target audience (20-40) use Instagram reels, so we did the behavior like Instagram.

User Testing

I created a prototype of the app that includes the home page and 9 different video feeds. We tested the app on 16 participants aged 18-35. Most comments were on a very big and confusing home page, with unexpected big titles. The player worked very well and more (I can tell more in a private meeting). We made many changes after the user testing but still had the tabloid design.

The Research and Design process

We had little time to work on this project (only 4 months). In the beginning, I researched different kinds of layouts. Most apps look the same, so we design wireframes like traditional ones. At some point, we saw a reference that was very unique and very unpopular. The management liked this reference, so we had to go with it—a tabloid design like a newspaper with big images and big and concise titles. In the meantime, I designed the player - the heart of the app. The player is similar to what we know from TikTok and Instagram reels. Based on research that Bezeq did about internet consumption, most of our target audience (20-40) use Instagram reels, so we did the behavior like Instagram.

User Testing

I created a prototype of the app that includes the home page and 9 different video feeds. We tested the app on 16 participants aged 18-35. Most comments were on a very big and confusing home page, with unexpected big titles. The player worked very well and more (I can tell more in a private meeting). We made many changes after the user testing but still had the tabloid design.

The Research and Design process

We had little time to work on this project (only 4 months). In the beginning, I researched different kinds of layouts. Most apps look the same, so we design wireframes like traditional ones. At some point, we saw a reference that was very unique and very unpopular. The management liked this reference, so we had to go with it—a tabloid design like a newspaper with big images and big and concise titles. In the meantime, I designed the player - the heart of the app. The player is similar to what we know from TikTok and Instagram reels. Based on research that Bezeq did about internet consumption, most of our target audience (20-40) use Instagram reels, so we did the behavior like Instagram.

User Testing

I created a prototype of the app that includes the home page and 9 different video feeds. We tested the app on 16 participants aged 18-35. Most comments were on a very big and confusing home page, with unexpected big titles. The player worked very well and more (I can tell more in a private meeting). We made many changes after the user testing but still had the tabloid design.

A user trying V1 in the user tesing lab
A user trying V1 in the user tesing lab
A user trying V1 in the user tesing lab
A user trying V1 in the user tesing lab

The story didn't even start yet!

Within a month of launching the application, more than 300 thousand Israelis downloaded the app, and more than 40 thousand use it daily. In 4 months 1 Million users download the app and 100K users are using V1 daily.

In addition, during the launch, I planned a strategy that would create retention with the help of push notifications. Thanks to this strategy and great content, the app has 2.5%-3% CTR on average.

This project was exciting to work on. This kind of app is new in Israel and maybe in the world (only 1 app does similar work in France). This might be the future of news apps, and I'm very interested to see what people will think.

What's Next?

We are currently working on adding more request features and improving the app to make the experience even better.

The story didn't even start yet!

Within a month of launching the application, more than 300 thousand Israelis downloaded the app, and more than 40 thousand use it daily. In 4 months 1 Million users download the app and 100K users are using V1 daily.

In addition, during the launch, I planned a strategy that would create retention with the help of push notifications. Thanks to this strategy and great content, the app has 2.5%-3% CTR on average.

This project was exciting to work on. This kind of app is new in Israel and maybe in the world (only 1 app does similar work in France). This might be the future of news apps, and I'm very interested to see what people will think.

What's Next?

We are currently working on adding more request features and improving the app to make the experience even better.

The story didn't even start yet!

Within a month of launching the application, more than 300 thousand Israelis downloaded the app, and more than 40 thousand use it daily. In 4 months 1 Million users download the app and 100K users are using V1 daily.

In addition, during the launch, I planned a strategy that would create retention with the help of push notifications. Thanks to this strategy and great content, the app has 2.5%-3% CTR on average.

This project was exciting to work on. This kind of app is new in Israel and maybe in the world (only 1 app does similar work in France). This might be the future of news apps, and I'm very interested to see what people will think.

What's Next?

We are currently working on adding more request features and improving the app to make the experience even better.

Colors and fonts for a design system, made by nickelfox.com
Colors and fonts for a design system, made by nickelfox.com
Colors and fonts for a design system, made by nickelfox.com

Credits

This project could not have happened without the fantastic team at Keshet Digital: Meytal Horgin-Zarfati, Shachar Davidi, Esti Eliyah, Yoav Cohen, Naama Tadjer, Ofer Naor, Liran Arbiv, Itay Sror, Ifat Raz, Tamar Zaphnath, Daniel Levin, and the amazing Keshet digital team, Noam Basson, Ela Mougrabi, Omri Hazan and the R&D team at Keshet Digital. The Bi and BA teams and the marketing team 

Credits

This project could not have happened without the fantastic team at Keshet Digital: Meytal Horgin-Zarfati, Shachar Davidi, Esti Eliyah, Yoav Cohen, Naama Tadjer, Ofer Naor, Liran Arbiv, Itay Sror, Ifat Raz, Tamar Zaphnath, Daniel Levin, and the amazing Keshet digital team, Noam Basson, Ela Mougrabi, Omri Hazan and the R&D team at Keshet Digital. The Bi and BA teams and the marketing team 

Credits

This project could not have happened without the fantastic team at Keshet Digital: Meytal Horgin-Zarfati, Shachar Davidi, Esti Eliyah, Yoav Cohen, Naama Tadjer, Ofer Naor, Liran Arbiv, Itay Sror, Ifat Raz, Tamar Zaphnath, Daniel Levin, and the amazing Keshet digital team, Noam Basson, Ela Mougrabi, Omri Hazan and the R&D team at Keshet Digital. The Bi and BA teams and the marketing team 

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Yoav Cohen © 2024

Yoav Cohen © 2024

Yoav Cohen © 2024

Yoav Cohen © 2024